Company Name: UpBeing
Year Founded: 2022
Headquarters: Toronto, Ontario
The Founders
UpBeing was founded by Sean Kortschot, PhD, a world-class expert in applied psychology and machine learning and Sam Daviau, an experienced SaaS-tech business leader.
The Problem
The goals of modern technology are not aligned with our goals as humans. We need technology to empower us to make life choices that benefit our human experience, not algorithmically addict us to our devices.
The Solution
UpBeing combines passive behavioural data streams like e-calendar, Spotify, wearables, and spending with short, research-grounded emotional check-ins to provide users unprecedented insight into the hidden relationships between their behaviours and feelings.
Like Captcha, the UpBeing application is crowdsourcing the training of the first behaviour to emotion ML classification engine. At scale, this proprietary dataset and ML engine will redefine the $19B Emotion Detection and Recognition Industry.
UpBeing is FitBit for your mental wellbeing.
What’s Next for UpBeing?
We’ve just completed our pre-seed round and are building the product. We’ll be hiring a few key team members throughout the summer. It’s all about building an engaging product that people love using and get value from over the next 12 months.
Where can people see or find you?
Find us on our website or reach out to us on LinkedIn.
